SETTING GLOBAL STANDARDS FOR TRUSTED AI CREDENTIALSAI Competence Framework v1.29 · current release
AI Certification Standards
Apply for conformance
You are reading the current version of the framework, v1.29.Permanent address for this version

Trademark and seal policy

The content is free. The claim of conformance is not. Anyone may use the framework, and only a listed holder may display the seal that says so.

The framework text is licensed under CC BY 4.0. Our name, our logo and the conformance seal are not covered by that licence and are governed by this policy.

What may be used, per tier
TierName in textWordmarkSealCondition
No listingPermittedNoNoYou may name the framework and cite statements under the licence. You may not use our logo or suggest a relationship.
Tier 0PermittedIn claim wording onlyNoSelf-declared listings carry no seal. The required claim wording states that we have not reviewed the alignment.
Tier IPermittedPermittedTier I sealSeal must name the framework version, the tier, the year, and link to the register record. Applies to the verified credential only.
Tier IIPermittedPermittedTier II sealAs Tier I. The seal may not be applied to sibling credentials that were not reviewed, even from the same provider.
Tier IIIPermittedPermittedTier III sealSeal names the framework version, the tier and the year, and links to the register record. It marks the organisation, so it may not be applied to a credential outside the portfolio reviewed.
Section 9.3 · conditions of use · controlled

Five conditions, all of them binding

Conformance seal
AI CERTIFICATION
STANDARDS
AICF v1.29 · TIER II · 2026
  1. 9.3.1The seal is issued to a named holder for a named standard and tier. It is not a general endorsement.
  2. 9.3.2It must carry the standard, tier and year of issue. A seal without them is void.
  3. 9.3.3It must link to the holder's register record wherever it appears online.
  4. 9.3.4It may not be recoloured, re-typeset, cropped, or placed within one seal-width of another certifier's mark.
  5. 9.3.5Use ends on the day the listing lapses or is withdrawn.
Minimum sizes and clear space
Minimum seal size on screen72 px
Below this, the tier line is dropped and only mark, name and year are shown120 px
Minimum seal size in print18 mm
Clear space on all four sides0.5 X
Distance from any other certifier's mark1 X
Minimum wordmark width140 px / 32 mm
Prohibited treatments
NORecolouring the seal, including to match your brand palette.
NORe-typesetting the name, or setting it in a different face.
NOCropping, rotating, outlining, adding shadows, or applying effects.
NOStretching or distorting the proportions.
NOPlacing the seal on a patterned or photographic ground without the solid field.
NORemoving the framework version, tier or year line.
NOCombining the seal with your own logo into a single lock-up.
NOUsing the seal as a favicon, avatar, app icon or watermark.
NOAny use on a certificate issued to a learner, which would imply we certified the learner.
When use ends

Lapse, withdrawal, and what you must do

Listing lapses at expiryDay of expiry

Online use stops the same day. The register shows the listing as lapsed with its end date.

Assessed content changes20 working days

You must tell us. Seal use may continue during re-verification unless we say otherwise in writing.

Listing withdrawn10 working days

All use stops, including social profiles, email footers and slide decks.

You withdraw voluntarilyImmediate

Tell us and stop using the seal. The register records a voluntary withdrawal, which is not a finding against you.

Appeal pendingDuring appeal

Seal use stops when the decision is issued, not when the appeal concludes.

Reporting misuse

If you see a claim that looks wrong

Report it. Most misuse is careless rather than dishonest, and is corrected within days. You do not need to be a customer, a competitor or anyone in particular to report.

01Send the URL or a photograph of the material, and what you believe is wrong with it.
02We check the register first. If the claim matches a current listing, we tell you so and close it.
03If it does not, the organisation is contacted with the specific wording at issue and 20 working days to correct it.
04Unresolved cases are published at notices with the organisation named. We do not publish the reporter's identity.
Misuse noticesCheck a listing
Free to use
Licence
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Conformance
Who holds what
Register
Published cases
Notices

Policy reproduces AICS-DS-001 Rev 1.0 section 9.3 · /legal/trademark redirects here